Drive More Traffic To Your Site With Social Media

By Jim Somers, Newburyport.Com Correspondent
Owner of Sonora DesignWorks, Jim is an expert in web design and development with 22 years of experience including the launch and ongoing support of Newburyport.Com.
Drive More Traffic to Your Site with Social Media, Sonora DesignWorks, Newburyport MA

Making social media work for you is a key parameter to getting people to your site. Being accessible to your potential clients is necessary in order to find out what they want and deliver on those promises. So, if social media isn’t already a core component of your marketing strategy, make it one. Joining Facebook, Instagram, LinkedIn, Twitter and the like will put you in touch with your audience on a granular level. Here are some quick tips for nurturing that relationship:

  • Create and manage profiles on Facebook, Instagram, LinkedIn, Twitter, Google+ and YouTube.
  • Share information via posts, tweets, and video postings. Collaborate with your peers and make valuable connections.
  • Encourage feedback from your followers through questions, polls, and comments.
  • Make sure your business profile is always up to date. Don’t forget to post at least three times a week in order to maintain a presence, suggests Social Media Today.
  • Ask your customers what they want.
  • Offer incentives to follow you or check you out; coupons, promotions, deals, specials…these all get customers actively engaged.

Project Your Voice

Social media marketing is a no-brainer in terms of cost. It costs nothing to manage your social media contacts. All you need to invest is your time. Small businesses can do this on their own; large businesses can hire a social media marketing professional to handle all interactions, posts and shares. Project your voice so your audience can relate to your business and form opinions of how it’s relevant to them now. Honesty really is the best policy. Post from the heart, be genuine and most of all, be helpful. Some tips to achieve that:

  • Open the flow of information
  • Nurture relationships upon first contact
  • Actively listen to your audience and respond in kind
  • Speak to your followers as friends
  • Respond quickly to postings to show you are on top of things
  • Encourage users to share their experiences, snap photos, tag others and get involved
  • Avoid using corporate jargon; save that for your website.

Incorporating a killer social media marketing strategy into your overall plan is important. It wasn’t always that way. A decade ago, social media wasn’t really a thing. Companies largely had to rely on traditional marketing methods. Today, the industry has evolved so much that if you don’t engage in social media marketing, you’ve missed the boat. Social media is certainly a collaborative outlet for people in general; for businesses who want to take their advertising potential to the next level, it’s priceless.

Share What You Know

Sharing relevant content with users puts you in the realm of subject matter expert. It’s not enough to SAY you’re an expert at something. SHOW them. There are two sides to this approach: first, you should share news that directly affects your company, such as holiday hours, promotions, fundraisers and seasonal menu changes; second, you should share indirect information such as YouTube videos, blogs, or white papers that further illustrate your expertise or explain a process.

Social media marketing should be a key part of your overall strategy of increasing visibility of your business.

Top 10 Benefits of Having a WordPress Website

By Jim Somers, Newburyport.Com Correspondent
Owner of Sonora DesignWorks, Jim is an expert in web design and development with 22 years of experience including the launch and ongoing support of Newburyport.Com.
WordPress Website, Sonora DesignWorks, Newburyport

A WordPress Website is a great choice for content management software (CMS) in today’s competitive business environment. Sonora DesignWorks in Newburyport works with companies to design websites and utilizes the WordPress platform to create the optimal website solutions for their clients. In fact,, the website you are currently visiting, uses WordPress and was designed by Sonora DesignWorks. Keep reading to learn more about why a WordPress website is a great choice for your business.

1. You can manage your own website

With a WordPress Website there is no need to depend on a web designer to manage content on your site. You have the ability to control, edit, and create content on your website.

2. No specialized training or software needed

A WordPress website allows you to control and manage the content in your website without technical training, programming, or HTML experience. And you do not need any specialized HTML editing software to manage the website.

3. Manage your website from anywhere in the world

WordPress allows you to edit your website from any web browser. In short, if you have an Internet connection, you can access and edit your website from anywhere on the planet!

4. Keep website content up to date

You can keep your content current by using a WordPress platform. This CMS gives you the ability to update and publish your own website in minutes allowing you to get your content on-line without delay.

5. Mobile Friendly

It is important to have a website that is mobile ready because many people primarily use their mobile devices to search the web. A custom responsive WordPress theme is enabled to display content to someone whether they are viewing the website from a computer or mobile device. Google also gives preference to mobile ready sites in search results.

6. Search Engine Optimization

WordPress makes it easy for search engines to index and read content. Tip: Your pages will be more likely to rank highly in search results if you include content that follows the basics of search engine optimization writing. This brings you traffic and business.

7. Editing Power

A CMS website, such as WordPress, saves you money by allowing you to edit your website whenever you want! No need to rely on someone else for basic changes or edits. You can easily add photos and images, post new content, and edit content on your website.

8. Your website belongs to you

A WordPress website provides a universal CMS platform. This means that you are not tied to a website developer for support when you need help with your website or decide to make design alterations.

9. Plugins expand the reach of your website

Plugins in WordPress make it possible to add elements such as video content, an event calendar, or a Twitter feed to your website. This engages your audience and attracts more visits to the site.

10. Expand your website content

As your business expands you may want to add more content to your website. WordPress allows you to incorporate an unlimited number of new posts and pages as you grow.

A WordPress website you can control and manage yourself is a terrific solution for a business. However, you still need a trusted and experienced company to design and develop your website. Contact Sonora DesignWorks in Newburyport to learn more about our award winning design. Check out our impressive web design portfolio too!

Google Changes Search Rankings Again!

By Jim Somers, Newburyport.Com Correspondent
Owner of Sonora DesignWorks, Jim is an expert in web design and development with 22 years of experience including the launch and ongoing support of Newburyport.Com.

Beginning on April 21st, Google is now considering the mobile-friendliness of your website in its mobile search rankings. In other words, if your website is not “mobile-ready”, or does not have a responsive design, then it will not rank as high as sites that comply.

According to Google, “users will find it easier to get relevant, high quality search results that are optimized for their devices.”

Sonora DesignWorks can help you to convert your website to a mobile-ready site. You may be surprised at how many visitors to your current website are using mobile devices…and having a “bad experience” because your site looks and functions poorly on a phone or other handheld device.

Here is a sample website that is not mobile-friendly, as seen on a mobile device:


The visitor to the site needs to zoom and scroll to view the content and navigate the site.

Here is a site that is fully optimized for mobile use:


Check to see if your site is mobile-friendly:

When you are ready to make your site work for you on any mobile device, just give us a call at 978.462.4622 or visit our “mobile-friendly” website at

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