Life is Good

Life is Good is a brand built on a simple fundamental concept of optimism.  Brother’s Bert & John were hard working entrepreneurial college kids with a t-shirt business and a dream.

They quickly learned that optimism sells and that their happy character Jake, along with a multitude of positive phrases, would be their gateway to a national brand that people are proud and happy to wear.

Check out the State Street location in downtown Newburyport whether you are shopping for your yourself, your kids, or looking for a great gift.  Life is Good has a broad selection of clothing and accessories all offering an optimistic perspective!