Best of Newburyport

Soak & Soak Shoreline

15% Off Full Priced Merchandise on Purchases Under $250

Newburyport’s Soap Company

One of the cutest stores in all of downtown Newburyport, Soak sells decorative soaps and premium bath supplies perfect for gifting to others, or treating yourself.

Owner Dianne Sirard has an extensive background in retail, and she knew from the moment she stepped inside Soak that it was to be her new home.

“I walked in, it smelled great, it felt relaxing and I knew this was where I wanted to take my career,” said Dianne.

Recognized as The Soap Bar of Newburyport, Soak also specializes in unique apparel including soft PJs, slippers and new summer caftans, as well as hand-picked shower curtains and luxury bath products that smell so delicious you’ll want to take a nibble.

A steady increase in business throughout the years recently placed Diane at a crossroads, either to open another location in nearby Portsmouth, NH or expand into the former M.K. Benatti Jewelers shop next door. Dianne decided the expansion was her calling based on her passion for providing the highest level of customer service for her guests. “If I were to open another shop elsewhere, I feel like I would lose a piece of what makes Soak special. I like being here to greet my clients. They are special to me and they deserve special treatment,” said Dianne.

Now open, Soak SHORELINE at 11 State Street offers specialty coastal apparel, handbags and even more decorative bath items.

Dianne also credits her success to maintaining reasonable price points for her products, as well as continuously updating her inventory to suit  both regulars and tourists saying, “When you have a shop in downtown Newburyport, you can’t just rely on the tourist season. For this reason, I stay in close contact with my clients, reaching out to them throughout the year with special offers on new and popular products. Many of these clients know the store so well, they’ll call to order something,and we’ll ship it to their homes!”


7 & 11 State Street
Newburyport MA 01950
(978) 465-7625


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