Small Business Saturday is the perfect excuse to Support Local as you kick off the holiday shopping season! Newburyport.com works hard consistently to promote and reinforce our Shop Local, Dine Local, Support Local messaging throughout the Greater Newburyport Community and beyond. The Newburyport VIP Card Loyalty Program is designed to encourage folks to Shop Local throughout the year and we encourage everyone to help make Small Business Saturday a huge success! As an added bonus, many local retailers are taking part in the, Keep it Local promotion in order to help incent shoppers on Small Business Saturday. Keep an eye out for the catchy branded tote bag. As we kick off the start of the holiday shopping season, we urge everyone to please challenge themselves to make more local purchases this season. Before making purchases from major online retailers, please consider whether you might be able to find that same gift locally. “Collectively we can help make a difference” for our local small business owners.
Although Small Business Saturday may sound like a marketing tactic designed to help increase sales, it is a great opportunity to get our there and show gratitude to our small owners. We encourage everyone to help make our local business owners feel appreciated by Shopping Local and by simply remembering to say thanks! Don’t forget you can also recognize your favorite businesses by writing a nice review for them.
In addition to local incentives and promotions, some businesses are choosing to use Small Business Saturday to give back in other ways. Ganesh Imports is donating 10% of sales to our local food pantries from purchases made on Black Friday, Small Business Saturday and Sunday of this weekend as well.
Although the focus for many people is traditional holiday shopping, keep in mind that Small Business Saturday promotions are being offered by a very broad scope of business types. Don’t forget to support your favorite home related businesses or service oriented retailers. We wish everyone a happy holiday shopping season and please remember that, “Every Local Purchase Helps Make a Difference!”
In addition to Black Friday and Small Business Saturday sales, Newburyport is host to many holiday events. Make sure to check the Greater Newburyport Community Events Calendar for fun Things to do this holiday season! If you’re a fan of shopping events, make sure to visit Newburyport for the annual holiday shopping Invitation Nights on Fridays in December.